Pioneers takes over the global supply for "NIKE BY YOU"

October 23, 2020
min reading time

Discover unique items at the House Of Innovation in Paris

We’re excited to let you know that Pioneers is the global supplier of customisation items for Nike! We already started by bringing in unique pieces for the Nike By You area inside the House Of Innovation in Paris. They made waves and sold out in a couple of days.

Nike By You designated area @HOI, Paris

Customisation has been essential for Nike for years - the brand has pioneered community empowerment by inviting people to create their own and set higher customer experience standards by designing authentic omnichannel journeys. With personalisation being one of the key drivers of purchase consideration for brands, it’s no surprise that Nike is well ahead of other brands.

Nike By You | Point Of Experience @HOI, Paris

Customisation is vital for retail because it’s symptomatic of how deeply we want to differentiate ourselves and stand out. It’s pointing to our desire to play with imagination and our need to make our belongings consistent with who we are and what makes us tick.

Customisation items @HOI, Paris

As much as it is about strengthening the user experience, creating excitement, securing customer loyalty, customisation is also about experimentation and play - which we find crucial in staying agile on the market, becoming timeless, and ultimately, be one with the crowds.

Nike By You | Customer care @HOI, Paris