The North Face is the largest outdoor brand in the world. The way it presented itself at the Outdoor Show needed to reflect their leadership and exhibit three key brand territories: Mountain Sports, Run + Train, Mountain Lifestyle.

Complementing the space designed by PIONEERS’ Execution Hub and Production Facility, we created a comprehensive VR experience showing a broad range of hiking environments. Depending on the users’ choices, they could navigate different climates and attach different TNF gears to them, based on the product descriptions.

Through uplifting visual storytelling, we created an experience where visitors could imagine themselves as progressive explorers, curious minds and bold outdoor adventurers.