The Kawana is a brand new Hoka model existing between the Clifton and Bondi. As an "omniwore" shoe, it continues to push the boundaries of the brand's high-quality foams and geometries and serves as an all-purpose fitness trainer. The Kawana model draws its name from the famous surfing beach in Australia's Sunshine Coast. Our pop up at L&T Osnabrück is designed after a surf hut, filled with a branded Hoka surfboard and decorated with blue and sandy-tan tones.
We successfully executed two simultaneous campaigns – Kawana and Clifton 8. The Kawana campaign was inspired by a beachy surf lodge. We created a natural environment, replicating a vinyl sand floor and ocean-blue backdrop. In contrast, the Clifton 8 campaign was designed using a more technical and modern color scheme and layout. The LED tubes, floor, and pedestals are unified in their bright white, blue and pink tones to communicate the ultra-light midsole foam designed to offer a cushioned impact with each step. The different settings illustrate two collections that appeal to fitness enthusiasts searching for a versatile lifestyle.
To connect with their community in Osnabrück, Hoka held a "Train for Surf" test event at the indoor surf center Hasewelle. Our team built the pop-up setup completely from scratch. We produced custom-made, individual shoe selves for the walls, illuminated shoe pedestals, stools, and a shoe cabinet to display all that the latest collection. has to offer.