Nike

House of Innovation

Retail Campaigns / Seasonal Update

CLIENT
Nike
CATEGORY
Brand Experience
YEAR
2021 - today
CONTEXT

At the beginning of every season, we power the Nike team to make the House of Innovation shine again. Based on the latest collections, we develop and implement fresh, seamless branded design across the store. Nike, like us, are committed to sustainability. Working with Nike’s Move To Zero philosophy, we established an upcycling life cycle for each and every one of the fabrics used in store. At the end of each season, we collect the in-store fabrics and give them a new life as a laundry bag, a bag, or a pouch to be used in future activations. At the Nike House of Innovation, PIONEERS makes sure that retail is moving towards the future.

The Future of Fashion
Women's World Cup