Levi’s is a leading brand in sustainability, a great experience host in retail and a passionate storyteller. In April 2021, we designed a brand experience/influencer activation that highlighted its eco-friendly production methods while engaging with Berlin's local influencer community.
We wanted to provide Levi's with the opportunity to reconnect with its influencer network and showcase its mission in a way similar to pre-pandemic times, as influencer events have been an effective way for the brand to generate content. To tap into the desire for travel, a common interest among our target audience, we redesigned a loft to create an imaginary journey through four continents. We decorated and animated dedicated areas to resonate with the guests and the locations, and included European, South American, and Asian themes. We also incorporated brand education on Levi's sustainability efforts, including water reduction, the use of cottonized hemp, and Tencel for more durable products, throughout the journey. We set up a separate area for influencers to create content for their followers and communities, in order to reach a wider audience through the fifty of Levi's influencers who visited the loft.
The style of the loft was intimate and relaxed, with elements that make up a homey, authentic feeling. We combined custom-made furniture pieces (powered by our Production Facility) with finely designed items and educational micro-spaces that only highlighted Levi’s commitment to durable materials. 300sqm. 40 influencers. 8 weeks. 1001 dreams.