International award-winning agency, Cheil briefed Pioneers to design and install a showroom for global electronics giant Samsung. At the occasion of a new product’s launch, Samsung wanted to reconnect with its key B2B partners in a space that echoed the brand’s premium positioning. To highlight the creative capabilities of the new device, we designed three separate spaces to show what it’s like to own the latest Samsung Galaxy Note.
The three separate spaces were dedicated to Music, Photography and Film, and were designed to reflect Samsung's brand culture and premium positioning. The goal was to connect with key B2B partners and showcase the brand's commitment to creativity, innovation, and shared value. The showroom was meant to inspire and encourage conversation and create a sense of familiarity with the brand.