Buy Better. Wear Longer. marked our very first influencer event, where we transformed the Urban Garden into a sustainable marketplace. We separated the space into two distinct narratives: 1. Buy Better, which detailed Levi’s sustainable production methods (Waterless, Cottonized Hemp and Tencel); 2. Wear Longer, about Consumer Care, Repair + Reimagine and Recycling.
The first station, accompanied by a sign titled ‘Buy Better - Waterless,’ indicated that Levi’s “Water<Less process can reduce up to 96% of the water normally used in denim finishing.” 80% of their products are produced with this technique. Levi’s has saved 3.5 billion liters of water and recycled another 5.76 billion liters since introducing Water<Less in 2011. Here, the influencers learned about the water consumption in the lifecycle of a pair of jeans, and how to care for them after their purchase. The second part of Buy Better educated the influencers about Levi’s sustainable material using cottonized hemp for their products. On the Waste Less section of the installation, this station was linked to the Repair & Reimagine station, where the influencers learned how to repair and customize their products.