Levi's

Levi's x GNTM

Haus of Strauss, In-Store Execution and Meet & Greet

001—CONText

This year, Levi's is the official partner of Germany's Next Top Model again. In February, the beloved reality TV show was filmed at the Haus of Strauss in Los Angeles.

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002—IDEA

In the last episode of Germany's Next Top Model, the final 6 candidates presented the latest Levi's Spring Summer collection. The season’s collection brings back the 501 90s-style denim jeans in different hues paired with puffy-sleeved blouses, retro bomber jackets and cozy cardigans.

The candidates paired up and were challenged to put together a unique look and later present it in a short Instagram reel. The three winners – Juliana, Inka, and Noëlle – were awarded an exclusive photoshoot as the faces of the current Levi’s campaign.

003—AUDIENCE

We also produced the setup and hosted the meet & greet event at the Berlin flagship store. We invited 20 memebrs of Levis’ loyal customers for a special personalised shopping experience and brunch with the winners of the #GNTM challenge.

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004—EXECUTION

We designed the visuals for the Haus of Strauss set up. We also produced and redecorated the Levi's flagship store in Berlin to recreate the cosy and homey atmosphere of the LA house.

We conceptualised and produced the windows for 86 stores throughout Germany.

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