Kia Europe

Launch EV6 GT

Experience, Engage, EV6 GT

CLIENT
Kia Europe
CATEGORY
Brand Design
YEAR
2022
CONTEXT

As part of Kia's global mission to become a leading provider of sustainable mobility solutions, they launched the new EV6 GT. PIONEERS Brand Design was tasked with helping to create an engaging and exciting experience for journalists from all over Europe to learn about and experience the high-tech features of the new EV6 GT car.

To accomplish this, we developed a visually appealing product presentation that emphasized the distinctive exterior design of the car. We also created a new design language that perfectly complemented the character of the event and helped to bring the story of the EV6 GT to life through fascinating morph effects and a well-paced narrative. With this, we showcased the high-quality of this new vehicle in a way that truly resonated with an audience looking toward the future.

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