In preparation for the holiday gift-giving season, we helped Levi's host multiple upcycling workshops as part of their customer-loyalty program. With a make-it-yourself tie-dye clothing station, a marbling and beeswax station, and recycled gift-wrapping workshop, it was a great way to start the season!
Last December, Levi's holiday activation campaign was centered around the slogan 'Less. More Joy.'
The aim of the campaign was to educate its loyal customers on how to upcycle and reuse old fabrics and clothing.
We designed, produced and executed retail activations in six Levi's stores across Europe: Berlin, Copenhagen, Prague, Amsterdam, Metzingen, and Antwerpen. We conceptualised and realised a modular event space with 2 workshop stations – Marbling and Beeswax – along with an exclusive member DIY workshop for reusable gift wrapping. Our workshops turned Levi's core commitment to sustainability into unforgettable interactive experiences.