Tik Tok

PIONEERS Agency x OMR Festival

We built an interactive Tik Tok booth for one of Germany's largest annual digital marketing trade fairs

001—CONText

OMR is Europe's leading platform for the global digital economy, spanning content, events and technology. This year, the OMR festival has returned in full swing. On 17 and 18 May, tens of thousands of visitors attended the event in Hamburg, making it one of the first major events in the digital industry since 2020.

The #OMR22 Festival offered lectures during the day from established keynote speakers on digital topics such as #NFT spaces and #Marketplaceification. It became a large dance party at night with performances by artists like Marteria. Guest stars such as will.i.am, Quentin Tarantino and Kara Swisher attended.

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002—IDEA

The Tik Tok booth was one of 80 booths in the Premium Expo Hall A1. To encapsulate Tik Tok's slogan "where trends take off and brands are born," we created three interactive touch points for customers to unleash their creativity and create content.

003—AUDIENCE

Tik Tok organised informative on-stage panel discussions with brand partners and creators, as well as several exclusive masterclasses sharing insights on how to kickstart brands using their platform. The primary aim of the booth was to tap into the creativity of clients' brand and help their businesses grow.

004—EXECUTION

We conceptualised, produced and executed the 225qm Tik Tok booth, which included a Tik Tok creation station, a #TikTokMadeMeBuyIt wall containing 5 interactive screens playing looped footage of successful business accounts and celebrities, 5 meeting rooms, a bar, a community area and a live music setup. In just 6 weeks, our team completed everything from design conceptions to the final installation at OMR Festival. 

As the leading driver of discovery, #TikTokMadeMeBuyIt offers its users a new favorite product or brand just one scroll away and a passionate consumer community with a channel to interact with the latest purchases, trends and brands. The creation station was an interactive activation inviting visitors to record themselves while dancing and singing along to the top 50 Tik Tok songs. 

In the evening, our TikTok booth festival turned into an exuberant afterparty with live music from South Baden electro-pop duo the Ironix and rapper Willy Will.