Oxo Pop-Up at MyZeil Frankfurt

Two-week pop-up event‍

Brand Experience

In April, we collaborated with Public Relation Partner to design and bring to life Oxo's pop-up store in the MyZeil shopping centre in Frankfurt.

Our production team built a kitchen wall displaying the #Oxobetter products for customers to test, a history wall presenting its most popular products, and a kitchen counter. Oxo invited chefs Kleine Rezeptideen and Prinzessinnenschmarrn to prepare tasty finger food for Oxo's customers.

OXO's primary objective is to make everyday household items simpler and easier to use. We took this pop-up installation as an opportunity to demonstrate Oxo's easy-to-use products to its customers by creating several interactive touch-points: visitors were invited to test and try the products, meet two established chefs who shared their secret recipes, and learn about Oxo's beloved product history.

The entire 3,50 x 9 metre booth was produced and installed by our in-house production team in Mainz.

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