Oxo

Oxo Pop-Up at MyZeil Frankfurt

We produced and organised a two-week pop-up event‍

001—CONText

In April, we collaborated with Public Relation Partner to design and execute Oxo's pop-up store in the MyZeil shopping center in Frankfurt.

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002—IDEA

Our production team built a kitchen wall displaying the #Oxobetter products for customers to test, a history wall presenting its most popular products, and a kitchen counter. Oxo invited chefs Kleine Rezeptideen and Prinzessinnenschmarrn to prepare tasty finger food for Oxo's customers.

003—AUDIENCE

OXO's primary objective is to make everyday household items simpler and easier to use. We took this pop-up installation as an opportunity to demonstrate Oxo's easy-to-use products to its customers by creating several interactive touch-points: visitors were invited to test and try the products, meet two established chefs who shared their secret recipes, and learn about Oxo's beloved product history.

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004—EXECUTION

The 3,50 x 9 meter booth was produced and installation by our in-house production team in Mainz.