An upside fantasy world

In collaboration with our close partner, La Boom, we turned the iconic former power station Kraftwerk into a Stranger Things fantasy fiction world.

Alongside La Boom, we designed and organised an exciting PR event for the release of Stranger Things Season 4.

Collaborating with Netflix, Zalando and Quiksilver, we invited a host of celebrities––including Stranger Things star actors Natalia Dyer and Charlie Heaton––to walk the red carpet.

The show's eerie soundtrack reverberated through the iconic building's concrete interior, following visitors down each corridor. We brought the Leonora Hills Beach in California to Berlin and served finger-licking pizza from our Surfer Boy Pizza Truck outside of the premiere. We turned Kraftwerk upside down!