START WITH THE VIDEO ➝ HERE
Just a few months back we won the pitch for launching Vectiv - The Future of Trail, by The North Face, at Globetrotter's Innovation Lab, in Berlin. This is a space dedicated to exclusive activations for brands that will not cease to innovate, experiment, create; in our case, The North Face.
We took the Innovation Lab as the most critical opportunity for Vectiv to shine and pull the customer into its story. Our designers created a round experience based on five essential pillars in the customer journey: Immerse | Inspire | Explore | Challenge | Purchase. We aimed to highlight the new technology, encourage trial, and grow TNF’s explorer community. With the rise of AR in retail, we seized the opportunity and worked on designing a charming sneak-peak that enabled TNF customers to preview the product before purchase safely.
IMMERSE: Upon entering the store, a hovering belt would catch the customer’s eye: 4 key Vectiv models are highlighted, leveraging AR technology. Customers could safely interact with the products and share their experience on Social Media.
INSPIRE: “Field tested by pros. Now it’s your turn.” We showed videos, interview pieces and insights from the 14 TNF athletes who broke 17 records while wearing Vectiv.
EXPLORE: We built a “Lift&Learn” Station where customers could physically interact with the various products, learn more about each model and see what best fits their needs.
CHALLENGE: With Globetrotter and the District App as our partners, we created a community activation with the chance to win a pair of Vectiv. Did you know that Berlin is host to some iconic off-road, muddy routes? We had no idea.
PURCHASE: The final touchpoint summarises the entire experience giving the customers the choice to either buy in-store or online.