Supernova and Adizero

Adidas entrusted us to create the spatial store design in the BFS in light of their combined campaign of two of their running franchises - Supernova and Adizero. At the heart of the campaign was the introduction of Adidas’s new running shoe, the SUPERNOVA RISE, equipped with the Dreamstrike+, the new midsole foam with an updated formula to offer extra comfort and cushioning.

As the campaign was set out  to combine two franchises into one picture, we needed to create a concept and installation fitting to both of the two franchises and their brand image - and we did. We came up with a unique and balanced brand retail experience. Our creative retail concept consisted of three parts: a newly set-up shop window space, a launch zone in the entrance area of the shop, where the shoe was introduced alongside other items of the collections and a seating Island, where solely the shoe collection was placed and where people could sit, rest and really take in their experience.

From ideation to execution we took care of the whole ‘lifecycle’.

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