Boss Bottled Triumph Elixir Stage

Our client Coty asked us to produce and install the travel retail stage for the new Boss Bottled Triumph Elixir campaign at Frankfurt International Airport. Under the claim "held in triumph", Boss celebrates the triumphant spirit of three iconic soccer players who have captured the hearts of millions with their skill, dedication, and unwavering determination.

Phil Foden, Kai Havertz and Eduardo Camavinga are the ambassadors of this new fragrance and embody the essence of victory. The new Boss Bottled Triumph Elixir transports customers into a dazzling world of triumph where success is celebrated and passion reigns supreme - perfect for the start of UEFA EURO 2024!

Using designs from the Boss global toolkit, we produced and installed two interactive stages, inviting customers to try the new limited edition fragrance and other iconic Boss fragrances, while testing their own soccer skills on the kicker game machine. Customers were also given a matching limited edition football as a token of friendship. We were responsible for the production of various branded counters, plinths, and shelving, as well as the replacement of various graphics and other elements.

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