Corporate Design Relaunch

Following the repositioning of the Transgourmet Cook brand, we were tasked with relaunching the corporate design to better appeal to the target audience of creative mainstream restaurateurs. The brand identity was defined in a comprehensive brand book and developed through various application examples. To ensure a smooth transition and widespread acceptance, the new look was introduced to the staff in a series of presentations during a major kick-off event. This strategic approach not only reinforced the brand’s new identity but also energized the team, aligning everyone with the refreshed vision and market positioning.