Dior's Golden Holiday Dream

HEINEMANN recently entrusted PIONEERS with the installation of its travel-retail stage in collaboration with DIOR Parfums at Frankfurt Airport, one of the busiest places in Germany throughout the year.

Our aim was to showcase high-quality products that make great last-minute gifts.

The stage featured Dior’s recent product drops, consisting of their core catalogue products, as well as beautiful gift boxes, clutches and shopping bags.

We produced custom furniture in our In-House Manufactory, which included the beauty station, POS counters, brand visuals, gift shelves and flooring.

The new Holiday Stage is a luxurious and intimate space, created to enchant the busy high-end shopper.

We used the finest materials and our skilled craftsmanship to create the stage, which was covered in pretty patterns, gold satin, shiny gold stickers, vinyl flooring and white iridescent paper.