Dior's Golden Holiday Dream

HEINEMANN recently entrustedPIONEERS with the installation of its travel-retail stage in collaboration withDIOR Parfums at Frankfurt Airport, one of the busiest places in Germany throughoutthe year.

Our aim was to showcasehigh-quality products that make great last-minute gifts.

The stage featured Dior’srecent product drops, consisting of their core catalogue products, as well asbeautiful gift boxes, clutches and shopping bags.

We produced custom furniturein our In-House Manufactory, which included the beauty station, POS counters,brand visuals, gift shelves and flooring.

The new Holiday Stage is aluxurious and intimate space, created to enchant the busy high-end shopper.

We used the finest materialsand our skilled craftsmanship to create the stage, which was covered in prettypatterns, gold satin, shiny gold stickers, vinyl flooring and white iridescentpaper.