New Balance Run Your Way

In light of their RC Short + Run Your Way campaign New Balance trusted us with the retail design and installation in the NB store in Engelhorn, Mannheim. The goal of the campaign was to establish NB’s presence in communities and culture - as ‘The North Star’ and build consumer awareness of the NB performance apparel business by using the RC Shorts to attract a younger consumer that may not be an NB apparel consumer yet.

Our task was to set up the entrance area in the store in a way that brings out the very heart of the campaign. The installation consisted of three main parts: a highlight presentation of the RC Short on a mannequin, a highlighter shoe and apparel presentation and a photo booth with an individualization option (“My reason to run:”) to engage the customers. We also organised a running competition on the day of the launch to keep everyone on the move and ensure an engaging consumer experience.

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