NIKE: FAST AS F4%K

For the Berlin Half Marathon, Nike asked us to promote their latest innovation, the Vaporfly running shoe. We brought the company’s attention-grabbing claim to life, ‘Fast as F4%K’. For the Berlin flagship store, we developed an in-store marketing campaign focused on speed and grit, emphasising how the new Nike Vaporfly 4% Flyknit would make athletes feel: fast, determined, empowered.

We developed a guided customer journey for this unique brand retail experience. It started outside the store and ended in a try-on area inside. A large window display featured an eye-catching illuminated section of the Nike Vaporfly next to the claim. Inside the store, we guided customers to a trial area where they could experience the Vaporfly’s capabilities for themselves – and round off their in-store retail experience by learning more about the product.