NBA Season 4
Hennessy
Services
IN-HOUSE FACTORY
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Production Planing
Installation & Logistics
Dismantling
Graphic Exchange
Produce and install a stage for the collaboration between Hennessy and the NBA in the Duty Free area of Frankfurt International Airport.
We installed and produced Hennessy's latest activation in collaboration with the NBA at Frankfurt International Airport.
This activation embodies the spirit of the game, celebrating a culture born on the court and its influence beyond the arena. Moët Hennessy has also introduced a limited edition Hennessy V.S.O.P Season 4 with sleek packaging that brings to life the trophy symbolising victory.
The purpose of the pop-up was to elevate the profile of the NBA fanbase, while also enhancing brand awareness and appeal among an extended target group.
